The Sweet Spot Bakery, located in Richmond, British Columbia, is a family-owned bakery that specializes in European-style pastries and sweets. The bakery is proud to be a part of the local community and wants to represent this in its brand identity. The color scheme for the Sweet Spot is a combination of warm and inviting beige and earthy green, which reflects the bakery's connection to nature and its community. The green color is a nod to the family-owned aspect of the business, symbolizing growth, renewal, and togetherness. The beige represents the warm and cozy atmosphere of the bakery, and its commitment to quality ingredients and traditional baking techniques. The Sweet Spot's brand identity represents its passion for creating sweet treats that bring people together. Whether it's a morning coffee and croissant, or a celebration cake, the Sweet Spot Bakery is dedicated to providing its customers with a memorable experience that they can share with their loved ones. The bakery's brand promise is to create a warm, welcoming, and comfortable atmosphere where everyone feels at home, and the focus is always on quality, fresh ingredients and traditional baking techniques.